Start with the capability your team needs now. Expand from Core to Enterprise as your product data complexity grows.
nutrād capabilities are grouped around the work your team is already trying to do: manage product data, move it to the places that sell, and measure whether it is helping commerce move faster.
Create and govern a product golden record, whether nutrād is your first AI PIM or the intelligence layer around the PIM you already have.
Explore golden record →Connect your product data sources bi-directionally to the nutrād product data fabric so they can be validated and harmonized before they are executed to your channels.
Explore integrations →Catch missing attributes, readiness issues, regulatory gaps, rejection risk, and chargeback exposure before submission.
Explore validation →Native Mobile application with full capabilities.
Explore mobile →Lets teams ask questions to the nutrād AI Agent/Chatbot across sources, records, channel requirements, readiness status, and change history.
Explore AI agent →Transform governed records into the schemas, attributes, images, validations, and formats each destination requires.
Explore syndication →Configurable Catalogs accessed via URL and/or SSO.
Explore catalogs →Keep item setup, purchase orders, ASNs, invoices, shipment data, and partner transactions aligned with the data behind them.
Explore EDI execution →200+ APIs for developers to create Product Data Management middleware.
Explore APIs →Ingest supplier files, validate submissions, enrich missing fields, and turn partner data into usable product records faster.
Explore portal →Improve and monitor the product data signals AI answer engines use to cite, miss, or recommend products.
Explore AEO →Track readiness, exceptions, compliance, data quality, and product data performance across every destination.
Explore monitoring →
After Connect, Harmonize, Execute, and Monitor are in view, the fit becomes simple. Companies with a PIM use nutrād to add intelligence, automation, supplier onboarding, validation, channel execution, and monitoring around the catalog they already own. Companies without a PIM use nutrād as the faster starting point for governed product data, without waiting on a traditional 12- to 18-month platform rollout. Go faster and farther with PIM capabilities, AI enrichment, and orchestration built into the Intelligent Product Data Fabric.
Core gives teams a focused way to modernize product data operations. Enterprise is the complete Intelligent Product Data Fabric for companies with more systems, channels, partners, workflows, and commercial complexity. Both editions include Connect, Harmonize, Execute, and Monitor.
For teams that need governed product data operations quickly: connect key sources, create the product record, validate quality, enrich data, syndicate to priority channels, and monitor readiness.
For companies with broader product data complexity: more channels, more automation, supplier and vendor onboarding, EDI execution, advanced validation, monitoring, AI enrichment, digital shelf and AEO visibility, and deeper workflow controls.
Teams can begin with Core and expand into Enterprise when product data complexity grows. Explore the detailed capability map in the platform overview.
Core and Enterprise are the editions customers buy. Connect, Harmonize, Execute, and Monitor explain where each edition creates value and how teams expand over time.
| Engine | Core | Enterprise |
|---|---|---|
| Connect | FoundationUp to 5 integrations, Smart Pipes™ foundation, and core source-system connections. | Enterprise scaleMore source and destination connections, API Developer Suite, Smart Portal™ supplier workflows, unlimited integrations, and Multi-Enterprise Data Exchange. |
| Harmonize | Trusted recordsProduct LLM™ Core and Basic Data Validation Studio™ for product data quality. | Governed intelligenceAdvanced Data Validation Studio™, AI Content Generation Studio™, Governance & Audit Controls, Supplier LLM™, and cross-enterprise harmonization. |
| Execute | Commercial activationDigital catalogs and Smart Pipes™ execution to key destinations. | Network executionHuman-in-the-loop workflow, nutrād Mobile, API-enabled execution, Product Logistics, GDSN Connect, and retailer and distributor connectivity. |
| Monitor | Standard visibilityStandard Analytics for product data quality and performance signals. | Operational insightProduct Analytics, audit controls, workflow visibility, governance reporting, and cross-network monitoring across suppliers, channels, logistics, and exchange partners. |
The fastest way to understand nutrād's value is to see it working on your own product catalog. The Product Data Audit takes 48 hours and costs nothing.