Connect source systems, harmonize product records with AI, execute across channels and EDI workflows, and monitor what changes. This is the platform layer that makes product data ready for commerce.
The fabric is organized into four engines: Connect, Harmonize, Execute, and Monitor. Together, they turn fragmented product data into governed records that can move across channels, partners, transactions, and analytics.
nutrād integrates directly with your ERP, supplier feeds, DAM, and existing PIM — no manual exports, no spreadsheet hand-offs. Pre-built connectors mean you're live in days, not months. Connect runs continuously, so your product data is always current.
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nutrād's AI enriches incomplete specs, resolves conflicting data, maps taxonomy automatically, and governs the record with full lineage before anything reaches a channel. AI proposes. Humans approve. Nothing ships that isn't ready.
Execute transforms nutrād from a data platform into a system of commercial execution. Governed product data publishes to every channel in its exact schema, and EDI transactions run across the full commercial lifecycle. This is how product records become active selling motion.
Monitor makes the commercial performance of your product data visible in real time. Compliance scores, content completeness, revenue at risk, and channel performance across every trading partner — with predictive AI that tells you what's coming before it costs you.
The engines do the work. Smart Pipes™ and Smart Portal™ make the Intelligent Product Data Fabric usable across the teams, partners, systems, and channels that depend on it.
Smart Pipes connects manufacturers to every downstream destination: retailers, distributors, GDSN datapools, marketplaces, portals, EDI workflows, and partner systems. It structures product data for each destination, sends it where it needs to go, and brings requirements, exceptions, and status signals back into the governed product record.
Smart Portal is the workspace where internal teams and trading partners manage records, approvals, exceptions, readiness, and channel status across the fabric.
Filter by role, engine, or capability type. See exactly what nutrād delivers for your team — from Connect through Harmonize, Execute, and Monitor, plus Commerce Applications built on the fabric.
Explore All Capabilities →nutrād plugs directly into your existing technology stack. No rip-and-replace. No 12-month IT project. Operational in days.
nutrād is a Databricks Built-On Partner. The entire Intelligent Product Data Fabric™ runs on the Databricks data lakehouse architecture — enterprise-grade security, unlimited scale, and the ability to meet your data where it already lives.
The fastest way to understand nutrād's value is to see it working on your own product catalog. The Product Data Audit takes 48 hours and costs nothing.